NCC 5530

Last Updated

  • Schedule of Classes - March 3, 2021 7:15PM EST
  • Course Catalog - March 3, 2021 7:16PM EST

NCC 5530
Marketing Management

Course information provided by the 2020-2021 Catalog.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.


Permission Note Enrollment limited to: non-Johnson School students.

When Offered Fall, Spring.

Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 14286 NCC 5530   LEC 001

  •  
    • TR Online Meeting
    • Sep 2 - Dec 16, 2020

    • Kang, J

      Sirwani, D

  • Instruction Mode: Online

    Enrollment limited to: non-Johnson Graduate students and Undergraduate Seniors/Juniors/Sophomores. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.