PAM 5113

Last Updated

  • Schedule of Classes - February 7, 2022 7:27PM EST
  • Course Catalog - February 7, 2022 7:14PM EST

PAM 5113
Key Management Issues in the Biotech and Pharmaceutical Industries

Course information provided by the 2021-2022 Catalog.

This course provides an overview of the key management issues facing the pharmaceutical and biotechnology industries. The emphasis is on the United States because it is the largest and most profitable market, but we will briefly cover issues affecting global markets.


Outcomes

  • Through this course, students will learn to analyze how decisions made throughout drug testing and development impact a drug's performance over its lifecycle.
  • Describe how firms set prices and negotiate with health insurers.
  • Anticipate the pros and cons of a merger, acquisition, or alliance opportunity.
  • Deconstruct and critique drug marketing strategies.

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1 Credit Graded

  • 18537 PAM 5113   LEC 001

  •  
    • MW Online Meeting
    • Sep 26 - Oct 30, 2021

    • Nicholson, S

  • Instruction Mode: Online

    Enrollment limited to EMHA and MHA (Sloan) students.