COMM 3070

Communicating Today: Creating Strategic Visual Messages Across Media

Course Description

Course information provided by the 2025-2026 Catalog.

The ability to translate complex issues into compelling messages for public audiences is an important professional skill. In this course, students pick a topic of personal and scholarly interest and create strategic visual communication in several popular formats with integrative media. Students will conduct research throughout the semester to address the specific needs of the different formats. Relevant visual communication theory will be explored and applied. Students learn effective use of visual narrative, images, media writing and basic messaging strategy. Students will practice oral, visual and written communication. Students are encouraged, but not required, to select topics related to science, technology, social science or sustainability issues. Semester topic should be related to the student’s major.

Prerequisites COMM 2310 or COMM 2010 or permission of instructor.

Distribution Requirements (KCM-AG)

Exploratory Studies (CU-SBY)

Last 4 Terms Offered 2025FA, 2025SP, 2024FA, 2024SP

Learning Outcomes

• Apply primary and secondary sources of information to evaluate current policies and topics within the context of visual communication theory.
• Create, enhance, manipulate, and critique visual images across communication contexts and media platforms.
• Employ integrative media formats widely used in professional settings.
• Apply best practices for incorporating visual images, narrative, data and information into compelling content across multiple media.

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