NBAY 6090

Last Updated

  • Schedule of Classes - September 8, 2025 7:07PM EDT

NBAY 6090
Digital Marketing

Course information provided by the 2025-2026 Catalog.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.


Enrollment Information Enrollment limited to: Johnson Cornell Tech students.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

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Syllabi:

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10673 NBAY 6090   LEC 001

  •  
    • MW
    • Oct 15 - Dec 5, 2025

    • Kagan, J

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Limited seats are open for Non-MBA students and will be reviewed for enrollment during Open Enrollment in August. Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. This course counts as a Management Science Elective.