NBA 6620

Last Updated

  • Schedule of Classes - June 1, 2026 7:07PM EDT

NBA 6620
Brand Management

Course information provided by the 2026-2027 Catalog.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands? How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as a reputation. To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy. Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations). (MHA-EL)


Enrollment Priority Enrollment limited to: Johnson MBA and graduate students.

Program Requirements (MHA-EL)

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17033 NBA 6620   LEC 001

  •  
    • TR
    • Oct 14 - Dec 4, 2026

    • Bohling, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment. Students who miss both of the first two class sessions will be dropped from the course.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17034 NBA 6620   LEC 002

  •  
    • TR
    • Oct 14 - Dec 4, 2026

    • Bohling, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment. Enrollment limited to: MBA students and graduate students. Students who miss both of the first two class sessions will be dropped from the course.
    Add/Drop Dates: 9:00 am, August 17, 2026 - 11:59 pm, September 8, 2026 with an additional add/drop period 8:00 am, October 14, 2026 - 11:59 pm, October 21, 2026. Students will be required to obtain faculty permission to add/drop after October 21, 2026. If you drop after November 11, 2026, a "W" will be posted on your transcript.