NBAY 5860

Last Updated

  • Schedule of Classes - June 25, 2020 7:14PM EDT
  • Course Catalog - June 25, 2020 7:15PM EDT

NBAY 5860
Digital Marketing Analytics

Course information provided by the 2019-2020 Catalog.

The objective of this course is to introduce students to the leading analytics concepts, techniques, and platforms that brands and agencies are using to guide key digital marketing decisions and measure the effectiveness of the efforts. Students will gain hands-on experience with leading analytical platforms and delve in to large datasets to derive quantitative and qualitative insights.


Permission Note Enrollment limited to: Johnson Ithaca and JCT students. 

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 2 Credits GradeNoAud

  • 14539 NBAY 5860   LEC 001

  • Instruction Mode: In Person

    Taught in NYC. Enrollment limited to Cornell Tech Students, and Johnson Students studying at Cornell Tech during the Spring 2020 term. ADD/DROP DEADLINE: Before class meets on January 30th, 2020

    Department Consent Required (Add)