AEM 2420

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

AEM 2420
Marketing for Dyson Majors

Course information provided by the 2020-2021 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.


Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Permission Note Enrollment limited to: Dyson students.

When Offered Spring.

View Enrollment Information

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  •  9446 AEM 2420   LEC 001

  •  
    • TR Bailey Hall 101
    • Feb 8 - May 14, 2021

    • Shu, S

  • Instruction Mode: Hybrid-Online and In Person

    Enrollment limited to Dyson students only.
    Hybrid: rotational in person attendance to be determined by instructor.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

  •  9447 AEM 2420   DIS 201

  •  
    • F Online Meeting
    • Feb 8 - May 14, 2021

    • Shu, S

  • Instruction Mode: Online

Syllabi:

  •   Regular Academic Session.  Choose one lecture and one discussion.

  • 4 Credits Graded

  • 19635 AEM 2420   LEC 002

    • TR Online Meeting
    • Feb 8 - May 14, 2021

    • Shu, S

  • Instruction Mode: Online

    Enrollment limited to Dyson students only.

    Department Consent Required (Add)

  • 19634 AEM 2420   DIS 202

    • F Online Meeting
    • Feb 8 - May 14, 2021

    • Shu, S

  • Instruction Mode: Online

    Department Consent Required (Add)