HADM 2430

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

HADM 2430
Marketing Management for Services

Course information provided by the 2020-2021 Catalog.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.


Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.

Permission Note Enrollment limited to: SHA students. Not open to: freshmen.

Outcomes

  • PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
  • PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.

When Offered Fall, Spring.

Satisfies Requirement Satisfies Core requirement for SHA students.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9077 HADM 2430   LEC 001

    • MW Online Meeting
    • Feb 8 - May 14, 2021

    • Lynn, W

  • Instruction Mode: Online

    Enrollment limited to:Hotel students in the Ithaca area. Not open to freshman.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  •  9078 HADM 2430   LEC 002

  • Instruction Mode: In Person

    Enrollment limited to: Hotel students. Not open to freshman.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)