HADM 4430

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

HADM 4430
Wine Marketing

Course information provided by the 2020-2021 Catalog.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.


Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104.

Fees Field trip fee: $30.

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for SHA students.

Comments Graduate students should enroll in HADM 6430.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6430

  • 3 Credits GradeNoAud

  • 18332 HADM 4430   LEC 001

    • MW Warren Hall 401
    • Feb 8 - May 14, 2021

    • LaTour, K

  • Instruction Mode: In Person

    Enrollment limited to: students in the Ithaca area. Prerequisite: HADM 2430 or equivalent; some prior wine studies preferred, such as HADM 4300 or VIEN 1104. Satisfies HADM or Free Electives for SHA students. Co-meets with HADM 6430. Graduate students should enroll in HADM 6430.
    Enrollment limited to students who are able to attend in-person classes in the Ithaca area.

    Instructor Consent Required (Add)