NBAY 5800

Last Updated

  • Schedule of Classes - September 9, 2021 7:14PM EDT
  • Course Catalog - September 9, 2021 7:15PM EDT

NBAY 5800
Digital Marketing Foundations

Course information provided by the 2020-2021 Catalog.

The objective of this course is to provide a framework for understanding digital marketing planning within the context of a total integrated marketing plan, with an opportunity to apply the learning in both this course's individual assignment and the team project course. The goal is to help students better understand the capabilities of the different digital marketing platforms to move the target along the customer journey and achieve the key business objectives brands measure: awareness, trial, repeat purchase (frequency & amount per occasion), advocacy, net promoter score, ROI or ROAS, conversions, sales, profits and market share. The course incorporates the latest thinking and practices in digital marketing plan development, taking big data into account.


Permission Note Enrollment limited to: Johnson Ithaca and JCT students.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 4 Credits GradeNoAud

  • 13765 NBAY 5800   LEC 001

  • Instruction Mode: Online

    Enrollment limited to Johnson Cornell Tech Students and Johnson MBA Students. This course can be added or dropped by permission only.

    Department Consent Required (Add)