VTMED 6773

Last Updated

  • Schedule of Classes - June 8, 2025 7:22PM EDT
  • Course Catalog - June 8, 2025 7:07PM EDT

VTMED 6773
Services Marketing

Course information provided by the 2024-2025 Catalog.

This course intends to teach essential concepts of services marketing with an emphasis on helping develop customer service skills that lead to customer satisfaction and business success / growth. We will explore quality improvement processes and strategies to maintain high quality of service. Concepts include customer service skills, assessment of customer satisfaction, market segment, target market, positioning strategy, market mix, service recovery system, marketing opportunities and research tools, and administration / analysis of customer surveys for business decision making amongst others.


Permission Note Enrollment limited to: third-year veterinary students.

When Offered Spring.

View Enrollment Information

Syllabi:

  •   Four Week - Third. 

  • 1 Credit Sat/Unsat

  • 18106 VTMED 6773   LEC 001

    • W
    • Mar 24 - Apr 18, 2025

    • Colon, J

  • Instruction Mode: In Person

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