AEM 3251

The Business Laboratory and New Venture Management

Course Description

Course information provided by the 2026-2027 Catalog.

This course is a team oriented approach to allow students to understand through a simulation what happens when a new business is launched with funding in place. During the course of the implementation they will be presented with obstacles that often occur in real-life situations and learn how to develop creative ways to solve and overcome those obstacles. By the end of the term, it is expected that each team will have experienced (through simulation) managing a new venture.

Prerequisites AEM 1200 or AEM 2200; AEM 2220; or equivalents.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2022SP

Learning Outcomes

• Develop a company mission and vision.
• Develop an appropriate budget; manage revenue and seek additional funding sources if necessary.
• Interview and hire employees and consultants.
• Acquire space and negotiate contracts with suppliers.
• Deal with unexpected obstacles i.e. delays in material deliveries, sudden loss of key employees.
• Initiate a marketing plan for the company.
• Project development and achieving milestones.

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