BANA 6390

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

BANA 6390
Analytics for Demand Management

Course information provided by the 2026-2027 Catalog.

Students will gain insight into how consumers make decisions through choice-based conjoint analysis; learning to extrapolate, interpret and then optimize data. A further look into digital advertising analytics will require students to explore marketing mix models and how to determine optimal pricing from conceptual and mathematical standpoints.


Enrollment Information Enrollment limited to: Master of Science in Business Analytics students

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  •  5852 BANA 6390   LEC 005

    • WRF
    • Feb 24 - Feb 26, 2027

    • Bohling, T

    • WRF
    • Feb 10 - Feb 12, 2027

    • Bohling, T

  • Instruction Mode: In Person

    Enrollment limited to: Master's of Business Analytics (MSBA) New York City full-time residential program.

    Department Consent Required (Add)