NBA 4920

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBA 4920
AI for Business Applications

Course information provided by the 2026-2027 Catalog.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.


Enrollment Information Enrollment limited to: seniors and juniors.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 15160 NBA 4920   LEC 001

  •  
    • TR
    • Jan 25 - May 11, 2027

    • Manzoor, E

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 8, 2027. Students are required to obtain faculty permission to add/drop after February 8, 2027. If you drop after March 22, 2027, you will also receive a “W” on your transcript.