NBA 5070

NBA 5070

Course information provided by the 2026-2027 Catalog.

The course provides a hand-on experience for learning the key philosophies and tactics of entrepreneurial activity and the entrepreneurial mindset. The unique focus of this class is that it is designed for Scientists & Engineers who would start a business that would have meaningful technology at the heart of the company. This includes the development of a viable business concept, customer discovery, the evaluation and planning of the start-up businesses, go-to-market strategy, intellectual property, and financing. The course utilizes lectures, directed readings, and guest speakers. The goal is a meaningful understanding of how to design a new business venture, achieved by building and communicating the framework for a viable business.


Enrollment Information Enrollment limitations vary by section.

Last 4 Terms Offered 2026FA, 2026SP, 2025FA, 2025SP

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Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 15042 NBA 5070   LEC 001

    • TR
    • Jan 25 - May 11, 2027
    • Ray, G

      Treat, B

  • Instruction Mode: In Person

    Enrollment limited to: non-Johnson graduate students . Deadline for Changing Grade Option: March 22, 2027.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 8, 2027. Students are required to obtain faculty permission to add/drop after February 8, 2027. If you drop after March 22, 2027, you will also receive a “W” on your transcript.

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 15043 NBA 5070   LEC 002

    • Jan 25 - May 11, 2027
    • Ray, G

      Treat, B

  • Instruction Mode: Distance Learning-Asynchronous

    Enrollment limited to: Master of Engineering (M.Eng.) distance learning students. Deadline for Changing Grade Option: March 22, 2027.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 8, 2027. Students are required to obtain faculty permission to add/drop after February 8, 2027. If you drop after March 22, 2027, you will also receive a “W” on your transcript.