NBA 6090

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBA 6090
Digital Marketing

Course information provided by the 2026-2027 Catalog.

The purpose of this class is to introduce fundamental concepts in digital marketing and prepare students for roles as a marketer, entrepreneur, or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Through case studies, lectures, and guest speakers, students will develop skills and a plan for interviewing with established firms or starting a technology venture. Each year this course will highlight emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.


Enrollment Information Enrollment limited to: Johnson Master of Business Administration (MBA) students.

Last 4 Terms Offered 2026SP, 2025SP, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 15074 NBA 6090   LEC 001

  •  
    • TR
    • Mar 17 - May 11, 2027

    • Bondi, T

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 15075 NBA 6090   LEC 002

  •  
    • TR
    • Mar 17 - May 11, 2027

    • Bondi, T

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 15076 NBA 6090   LEC 003

  •  
    • TR
    • Mar 17 - May 11, 2027

    • Bondi, T

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.