NBA 6340

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBA 6340
Customer Analytics and Strategy

Course information provided by the 2026-2027 Catalog.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs. (MHA-EL)


Prerequisites NCC 5010, NCC 5030, or equivalent.

Enrollment Information Enrollment limited to: Master of Business Administration (MBA) and graduate students, and seniors.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 15109 NBA 6340   LEC 001

  •  
    • M
    • Mar 17 - May 11, 2027

    • Park, Y

    • M
    • Mar 17 - May 11, 2027

    • Park, Y

  • Instruction Mode: Hybrid-Online and In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 15110 NBA 6340   LEC 002

  •  
    • M
    • Mar 17 - May 11, 2027

    • Park, Y

  • Instruction Mode: Hybrid-Online and In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.