NBA 6921
Last Updated
- Schedule of Classes - October 15, 2026 7:07PM EDT
Classes
NBA 6921
Course Description
Course information provided by the 2026-2027 Catalog.
With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class. (MHA-EL)
Enrollment Information Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students.
Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP
Seven Week - First.
-
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 25 - Mar 16, 2027
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Priority given to: Master of Business Administration (MBA) students during pre-enrollment.
Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.
Seven Week - First.
-
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 25 - Mar 16, 2027
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Priority given to: Master of Business Administration (MBA) students during pre-enrollment.
Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.
Seven Week - First.
-
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 25 - Mar 16, 2027
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Priority given to: Master of Business Administration (MBA) students during pre-enrollment.
Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.
Share
Or send this URL:
