NBAY 5400

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBAY 5400
SMARTech Weekends (Strategy for Media, Art, Retail Technology)

Course information provided by the 2026-2027 Catalog.

This course is for future leaders who understand that technology decisions in media, art, and retail ripple far beyond balance sheets. We will examine how digital technologies are transforming media, art, and retail —industries that don't just drive economic value, but fundamentally shape how we experience the world, express identity, and connect with one another. Students will analyze and understand the strategic implications of emerging technologies in these sectors and the opportunities and challenges they create at the intersection of culture and commerce. The course combines rigorous case analysis to derive conceptual frameworks – drawing from the case studies written by the instructor – with hands-on fieldwork, projects and insights from industry speakers. This course is ideal for students interested in entrepreneurship, strategy, or leadership roles where business decisions carry cultural weight. Whether you aspire to launch a creative venture, lead innovation at an established brand, or advise these industries through consulting or investing, you'll gain frameworks for navigating the complex intersection of technology, culture, and commerce.


Enrollment Information Application required. Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students and second-year MBA residential students.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 3 Credits GradeNoAud

  • 15017 NBAY 5400   LEC 001

    • F
    • Feb 5, 2027

    • Khaire, M

    • S
    • Feb 6, 2027

    • Khaire, M

    • S
    • Feb 6, 2027

    • Khaire, M

    • F
    • Feb 19, 2027

    • Khaire, M

    • S
    • Feb 20, 2027

    • Khaire, M

    • S
    • Feb 20, 2027

    • Khaire, M

    • F
    • Mar 12, 2027

    • Khaire, M

    • S
    • Mar 13, 2027

    • Khaire, M

    • S
    • Mar 13, 2027

    • Khaire, M

  • Instruction Mode: In Person

    Any drop request on or after January 29, 2027 will be processed as a withdrawal with a "W" grade on your transcript.
    Must attend all sessions in their entirety.

    Department Consent Required (Add)