NBAY 6090
Last Updated
- Schedule of Classes - October 15, 2026 7:07PM EDT
Classes
NBAY 6090
Course Description
Course information provided by the 2026-2027 Catalog.
This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.
Enrollment Information Enrollment limited to: Johnson Cornell Tech students.
Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA
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