NBAY 6090

NBAY 6090

Course information provided by the 2026-2027 Catalog.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.


Enrollment Information Enrollment limited to: Johnson Cornell Tech students.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

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Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15003 NBAY 6090   LEC 001

    • MW
    • Jan 25 - Mar 16, 2027
    • Bondi, T

  • Instruction Mode: In Person

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15004 NBAY 6090   LEC 002

    • MW
    • Jan 25 - Mar 16, 2027
    • Bondi, T

  • Instruction Mode: In Person