NRE 5150

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NRE 5150
PhD Seminar in Behavioral Marketing

Course information provided by the 2026-2027 Catalog.

Are you more likely to go to a movie, a restaurant, or a museum by yourself or with others? As you can imagine, people are more likely to pursue such activities with others, rather than engaging in them alone. Despite the frequency with which people engage in shared consumption, the majority of consumer behavior research to date has focused on individual consumers and their solitary customer journey. The purpose of this doctoral seminar is to shift this focus from solitary experiences to shared ones. The course’s basic objectives are to 1) build knowledge of shared consumption theory, domains, and methods; 2) brainstorm your own theoretically and/or practically interesting consumer research ideas; and 3) develop skills for aspiring research faculty, including presentation skills.


Last 4 Terms Offered 2026FA, 2026SP, 2025FA, 2025SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  •  7872 NRE 5150   LEC 001

  •  
    • T
    • Mar 17 - May 11, 2027

    • Fisher, G

  • Instruction Mode: In Person

    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.