NBAB 6220

Last Updated

  • Schedule of Classes - February 11, 2021 7:14PM EST
  • Course Catalog - June 28, 2020 7:15PM EDT

NBAB 6220
Marketing Strategy

Course information provided by the 2019-2020 Catalog.

Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers


Permission Note Enrollment limited to: students enrolled in the Cornell Executive MBA Americas degree program.

When Offered Multi-semester course (Spring, Summer).

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 2.25 Credits GradeNoAud

  •  1805 NBAB 6220   LEC 001

    • S
    • May 30, 2020

    • Staff

    • S
    • Jun 13, 2020
    • Su
    • Jun 14, 2020
    • SSu
    • Jun 27 - Jun 28, 2020
    • S
    • Jul 11, 2020

  • Instruction Mode: Distance Learning-Synchronous

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 2.25 Credits GradeNoAud

  •  1806 NBAB 6220   LEC 002

    • S
    • May 30, 2020

    • Staff

    • SSu
    • Jun 13 - Jun 14, 2020
    • S
    • Jun 27, 2020
    • Su
    • Jun 28, 2020
    • S
    • Jul 11, 2020

  • Instruction Mode: Distance Learning-Synchronous

    Department Consent Required (Add)