NCCY 5030

Last Updated

  • Schedule of Classes - September 8, 2025 7:07PM EDT
  • Course Catalog - July 9, 2025 7:07PM EDT

NCCY 5030
Marketing Management

Course information provided by the 2024-2025 Catalog.

The course is designed to introduce you to the fundamental concepts of marketing and customer-centric management that are relevant not just to marketers but to all business managers. After taking the course, you should be well prepared to formulate and communicate rigorous and practical solutions to commonly faced marketing problems across industries. This includes formulating a go-to-market strategy for a new product as well as strategies to manage existing customer relationships. A summary of the course goals is as follows:


Last 4 Terms Offered 2025SU, 2024SU, 2023SU, 2022SU

When Offered Summer.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1890 NCCY 5030   LEC 001

    • TRF
    • Jun 3 - Jun 6, 2025

    • Goren, B

    • MRF
    • Jun 9 - Jun 13, 2025

    • Goren, B

    • MT
    • Jun 16 - Jun 17, 2025

    • Goren, B

    • W
    • Jun 18, 2025

    • Goren, B

    • W
    • Jun 18, 2025

    • Goren, B

    • M
    • Jun 9, 2025

    • Goren, B

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Cornell Tech MBA students only.

    Department Consent Required (Add)

Syllabi: none

  •   Regular Academic Session. 

  • 2.5 Credits GradeNoAud

  •  1891 NCCY 5030   LEC 002

    • TRF
    • Jun 3 - Jun 6, 2025

    • Goren, B

    • MRF
    • Jun 9 - Jun 13, 2025

    • Goren, B

    • MT
    • Jun 16 - Jun 17, 2025

    • Goren, B

    • W
    • Jun 18, 2025

    • Goren, B

    • W
    • Jun 18, 2025

    • Goren, B

    • M
    • Jun 9, 2025

    • Goren, B

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Cornell Tech MBA students only.

    Department Consent Required (Add)