AEM 4400

Retail Strategy

Course Description

Course information provided by the 2025-2026 Catalog.

Welcome to the jungle of retail strategy, where the stakes are high, and the competition is fierce. This advanced-level course is your ticket to mastering the art and science of retail. We'll dive deep into the nitty-gritty of consumer behavior, market research, branding, pricing, promotion, merchandising, supply chain management, e-commerce, and retail analytics. Expect a mix of hard-hitting lectures, real-world case studies, and hands-on workshops challenging you to think like a retail mogul. From food to fashion, mass to niche, online to international, we've got it all covered. You'll be required to complete a project that showcases your strategic prowess, and you'll get the chance to learn from some of the sharpest minds in the industry: selected retail executives who know the game inside out.

Prerequisites AEM 2420 or equivalent.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

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