AEM 5400

Last Updated

  • Schedule of Classes - September 7, 2025 7:07PM EDT

AEM 5400
Retail Strategy

Course information provided by the 2025-2026 Catalog.

Welcome to the jungle of retail strategy, where the stakes are high, and the competition is fierce. This advanced-level course is your ticket to mastering the art and science of retail. We will dive deep into the nitty-gritty of consumer behavior, market research, branding, pricing, promotion, merchandising, supply chain management, e-commerce, and retail analytics. Expect a mix of hard-hitting lectures, real-world case studies, and hands-on workshops that will challenge you to think like a retail mogul.


Prerequisites AEM 2420 or equivalent,

Last 4 Terms Offered 2025FA

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: AEM 4400

  • 3 Credits GradeNoAud

  • 21365 AEM 5400   LEC 001

  •  
    • MW
    • Aug 25 - Dec 8, 2025

    • Gomez, M

      Hooker, D

  • Instruction Mode: In Person